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The Target Report Interview - Mike Kellogg at Century Direct: Choosing The Right Partner (Part 4)

Choosing The Right Partner. In this last of our four interviews with Mike Kellogg, he drives home the importance of having an industry-specific advisory group during the sales transaction of Century Direct to Content Critical Solutions. He shares how it's key to understand what you're selling and who you can sell it to. The right partner who knows the business of print, graphics and mail as well as the seller's aspirational points helped them successfully cross the finish line.

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